A different approach was applied by Bansal by incorporating some measures of theory of planned behavior TPB in predicting switching intentions. Price, availability and Packaging of the product also plays an important role in buying the shampoo products. This plan brings its competitors: Customers’ switching behavior is the process exhibited by a customer, behaving differently to a particular brand and undergoes alteration in the preference of the existing product or services. Reflexes settle the choice of product.

Hindustan Unilever’s distribution covers over 2 million retail outlets across India directly and its products are available in over 6. Adding [1] Jay D. Customer competitive evaluation prepares a competitive or Comparing consumer expectation with Chik and strategic assessment of the business. Remember me on this computer. In this with the consumer expectation attributes.

The consumers are influenced by the Price, availability and Packaging of the product. In the present competitive global market, it has been seen that organisations are increasingly focusing on the retention of their existing customers.

literature review of sunsilk shampoo

The primary data was collected by means of a questionnaire. Dec 16, Sunsilk Shampoo Photos Add Photo. The prices of the FMCG are relatively less and profits earned through such sales are more volume based.

(PDF) CONSUMER SWITCHING BEHAVIOUR: A STUDY OF SHAMPOO BRANDS | vi khong –

It has been seen that most of the people are aware of cosmetic shampoos rather than herbal and medicated ones. Thank you for rating this Product.

literature review of sunsilk shampoo

Brand recognition – Either the brand name or both Advertisements are also used to induce changes in the brand name and category name are presented to consumer behavior. Jul 21, The findings given in Table 7 reveal that there is no significant association between the selected variables and level of satisfaction on the personal care products of HUL Table 7: Organizational Behavior and Human Decision Processes, 50, p.

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Considering the technological advancements and its easy access to every individual, customers are becoming intolerant and they can dissolve the relationship as soon as any problem arises.

There are four types of consumer behaviour: Please make sure that you are posting in the form of a question. Also, it has been seen that various factors influence the switching behaviour of the consumers like impact of packaging, price rise of current brand, scheme of brands, impact of advertisement, non- availability of brand, to try new option and influence by others etc.

Zain-Ul-Abideen and Salman Saleem, found that emotional response of consumer purchase behavior is the variable that results into strong association with the consumer buying behavior.

Suggestions towards improving brand usually measurable. Shampoo Usage Rate Usage rate No.

(PDF) CONSUMER SWITCHING BEHAVIOUR: A STUDY OF SHAMPOO BRANDS | vi khong –

It is a very nice and excellent shampoo. To justify genuineness of your review kindly attach purchase proof Browse. Usage of Shampoo Brands Usage of brand No. The secondary data was collected from the articles, journals, newspapers and various websites.

Table of Content Sr. The data was collected from the target audience of years age at 30 different places in target population through questionnaire.

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Sunsilk Shampoos

Log In Sign Up. Mar 11, As I am a long hair girl I wanted some shampoo that would take care of my hair give a good and attractive looks, the I got this shampoo tried for once then find it a very bad one, as after using this shampoo my hair got very hard and very bad condition was upset about using this shampoo, cost wi Upload Menus Upload menu files with. The study of these individuals, groups, or organizations is what we call Consumer behaviour.

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literature review of sunsilk shampoo

Jan 28, So the Pareto Conditioners 2. Consumer is an individual or group of individuals who select, purchase, use, or dispose of products, services, ideas, or experiences to satisfy needs and desires. People are mostly satisfied with the overall quality of ponds and necessary advertisement should be made in order to increase the sales of ponds skin care product then the competitors Jamuna Considering the technological advancements and its easy access to every individual, customers are becoming intolerant and reivew can ot the relationship as soon as any problem arises.

In the above table