ITC E-choupal Analysis – scribd. Copy of IT Case Study: The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius. Yet it is besieged by myriad challenges. ITC eChoupal Initiative case study. Web-enabled real time data on crop prices provide the farmer with the market prices for their produce.

In its next phase — the ITC e-Choupal 4. ITC gains as intermediaries are removed, and transportation costs decrease. Copy of IT Case Study: ITC’s procurement has grown rapidly since, Kiler Questions Who could create more value with our customer base than we can? This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. The csse issues in this case In Narsingkheda village of Madhya Pradesh, however, a farmer has found an avenue to overcome these struggles.

What Connects a Corporate Giant, Farmers and We the Consumer? Meet ITC e-Choupal

Such companies take orders and market their products on the e-choupal Website Privacy Policy Designed by Smitinfotech. Visit us on Facebook to stay updated with the latest positive stories! By establishing a direct channel between the farmer and ITCe-Choupal significantly A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote.


itc e choupal case study summary

Also, these farmers now have better access to other markets, besides the organized mandis mandated by governments, and quality inputs, resulting in higher yields. A case study on Rural Marketing Initiative In its next phase — the ITC e-Choupal 4. Corporate Social Responsibility in Rural India case study solution, The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for epidemic management; from next-gen farm management to online consumer outreach directly.

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This large-scale intervention in water stewardship covers 45 districts across 12 states and has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures.

If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price. By operating across the agri-value chain, ITC is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its FMCG consumers.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. This is a case study of the development Corporate Social Responsibility in Rural India The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking directly with farmers for procurement.


The credit, according to Singh, goes to higher quality seeds, inputs and farming methods he has been able to adapt with access to timely information on weather conductions, prices across different local markets and services from the e-Choupal in his village.

Itc E Choupal Case Study Analysis

Here, further testing is conducted by trained technicians. Farmers using e-Choupal on an average receive 2.

Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Harvard Case Study Analysis ITC is one of India Itc e – choupal -ppt-final – SlideShare Itc e – choupal -ppt-final 1.

itc e choupal case study summary

E-choupals are much more than internet kiosks. Copy of IT Case Study: ITC also uses e-Choupal as a medium to advertise consumer products.

(PDF) The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Indeed, tens of millions of Indian farmers are suffering. Itc E Choupal Case Analysis Today, Singh attends sessions summayr the Choupal Pradarshan Khet, which offers further training on the latest farming techniques. Subscribe to this RSS feed. It is also the most vulnerable to the vagaries of nature and the threat of climate change.

itc e choupal case study summary