On the other hand, the company was also faced with the problem of bad reputation due to the fact that it produced products of average quality due to poor management and inefficient products, this happens in the presence of a team of top engineers. After refreshing your mind, read your case study solution critically. Highly polarized sales A review if Ducati sales data reveals that its sales are highly polarized. The other model in this category is the R Problems faced by Ducati Company before Minoli Prior to the appointment of Minoli as the Chief Executive Officer , the company had changed hands a number of times. The products from the company are highly differentiated from the ones produced by their competitors. Any chances of economies of scale are eliminated by the poor sales of Sport-Touring and Super-Sport models. Lastly, several substitutes are available if we consider motorcycle only as a mechanism of transport.
BMW successfully launched and defined its own cruiser and so can Ducati! Going with sports cruiser hybrid could mean that Ducati may need to establish relationships with a whole new set of suppliers based out of the US. These form the foundation of new and yet creative growth avenues. Naked Ducati has produced a naked bike known as Monster which is the most popular of all bikes of recent past. Any chances of economies of scale are eliminated by the poor sales of Sport-Touring and Super-Sport models.
Hi, I am Sara from Studymoose Hi there, would you like to get such a paper? Cite This Case Study: The benefits of the Acquisition The company’s working capital rose and therefore the production levels too rose.
Email Us Listen to our radio ad! US suppliers might not necessarily have a sense of the Italian style, a core value that the product provides.
The naked motorcycles that have the characteristics of good performance and suitable for riding in urban areas and the sport touring that has speed as well as handling combined with comforts so as to sustain longer journeys. The naked motorcycles that have the characteristics of good performance and suitable studdy riding in urban areas and the sport touring that has speed as well as handling combined with comforts so as to sustain longer journeys.
Ducati Case Study by Scott Robinson on Prezi
Ducati Products Ducati took advantage of the fact that the motor cycle market segment could further be segregated into four main sub-segments. In Pursuit of Magic A Once you finished the case analysis, time line of the events and other critical details. Begin slowly – underline the sttudy and sketch out the business case study description map.
These form the foundation of new and yet creative growth avenues. Best in the business since ! He then proceeded a to put his efforts on brand building exercise with the aim of increasing both the production and customer base. Weaker competitor brands It is worth pointing out that the despite the reliability and performance is part of the other motorcycles from competitor companies ,they still shows a reduced brand loyalty.
Also, this move could upset hard-core Ducati fans, who would not want Ducati to be associated to anything other than sport bikes. Cite This Case Study: In Pursuit of Magic A case study solution.
The remaining percentage is outsourced. This can be treated as an opportunity worth being exploited by the stronger brands like Ducati. Any chances of economies of scale are eliminated by the poor sales of Sport-Touring and Super-Sport models.
Ducati Case Analysis Essay
By strategically positioning our product for a whole new segment of customers Ducati can protect itself from appearing to start a war. The other model in this category is the R Problems faced by Ducati Company before Minoli Prior to stucy appointment of Minoli as the Chief Executive Officerthe company had changed hands a number of times.
Dealer networks that is sparse The sparse dealer network greatly limits the company’s exposure to any prospective clients. Retrieved May 23,from https: Any franchising will be done through single-franchise dealerships so as to maintain more control and emphasize quality.
The super-sports which comprises of high performance motor bikes that have extremely good handling coupled with low weight.
The Exxon Valdez a massive oil tanker went aground in Alaska, spilling… Pages: It then identifies the 5 core attributes swit Ducati signifies — technologically advanced engine, tubular trestle frame, Italian style and its unique engine sound. These riders choose the bike based on performance, lifestyle, function and comfort. The products from the company are highly differentiated from the ones produced by their competitors.
The following section describes changes in the industry and how that affects Ducati.
Ducati: In Pursuit of Magic (A) Case Study Analysis & Solution
By providing additional customization services, which would be charged at a high premium, we separate ourselves by going after an audience who is not a typical low-cost Japanese bike buyer. The consequence of this is an improvement in quality. The polarization of sales exists around the Naked families and Hype-Sport. The company also lacks presence in most of the major emerging markets. However, the companies need strong commitment from their suppliers for a quicker turn around, efficiency and quality.
The outcome of this is that the company gains more flexibility.